The Value of a College Degree in Today’s Economy

Are you debating on heading off to college? Are you not sure about which course of study to undertake? At most large public universities and community colleges there are a myriad of assessments available that can help uncover your strengths and interests. While spending two or four years in college when you’re not certain of your course of study may seem like an arduous path, the payback will come in the form of increased job options and satisfaction as well as substantially increased life time earnings. Follow these recommendations from the professional college advisors to get on a track of study that’s most suitable to your interests.

The first step is to work with your high school guidance counselor and the university advising system to secure admission. More often than not, before embarking on your selected course of study, you will be required to satisfy core courses and prerequisites. Take these seriously. They will open the doors to specialties that you’re not yet even aware of. Engage with your professors and fellow students on campus. Take advantage of the awesome deals offered by Groupon coupons and snag an Our Campus Market coupon to enjoy a bit of campus spirit in the form of dorm room décor or collegiate memorabilia.

Be open to new ideas. Engage with your fellow students – especially those who are embarking on a different course of study. There’s a never ending opportunity to learn new things on a college campus. Explore career and internship options through the campus career center. Join clubs and organizations that are relevant to your course of study. Begin networking the community to uncover a mentor that is established in the field or industry you’ve selected. Keep an open mind and keep your goal of graduation and that ever so coveted diploma in your sights. Often, a part time job or internship will lead to professional opportunities that you’re wholly unaware of. Maintain your contacts keep in touch with your professors and continue to build your professional network throughout your time in college and you’ll graduate ready to conquer the world. Best of luck to you as you achieve a milestone revered by so many.

The Early Days of Starting a Business

The early days of starting a business are challenging ones. Once your business is more established, day to day you’ll be dealing with maintenance rather innovation: keeping the ship steady. The early days, though, are all about weathering crises, and finding the balance you need to grow your business and customer base, and achieve a measure of stability.

Today we’re taking a look at some of these challenges and finding a few solutions that might help you on your road to stability, growth and success!


If you’re running any kind of retail operation, especially if you sell online, rather through a physical storefront, one of your main concerns is warehouse space: storing your goods safely, accessible when you need them, and at a price that doesn’t eat into your profit margin.

When you’re starting out it doesn’t make sense to sign a long-term contract on your own warehouse: demand will likely rise and fall while you’re trying to find a stable customer base, and you’ll end up spending money on space you find yourself without the stock to use.

Look for local storage facilities: many will offer special rates for businesses with flexible terms that allow you to move to different storage bays at short notice. This means you can manage your needs as they arise and avoid overspending, and the storage company gets to nurture a new long-term customer. If you’re interested in London storage opportunities, click here for further details.


Building a buzz around your business is another challenge it’s hard to surmount: with no reputation to trade off, it’s hard to generate some good publicity, and you have limited budget which is likely better spent on paying for premises, raw materials and staff.

Fortunately, there are some inventive ways to generate some publicity that will reflect well on your business without using too many resources you may need urgently to keep your business running.

Firstly, it’s worth looking at other local businesses and trying to build relationships with them. If you stop looking at other local small businesses as your competition and start looking at them as allies all sorts of possibilities become available. If you’re able to agree on a reciprocal referral scheme, you can effectively as much as double your audience, by pooling the footfall between your two businesses.

You could also look at representing your business at community events, like fairs, fetes and street parties, assuming, of course, your business is a suitable one. Running a stall or sponsoring an event begins to develop some name recognition that could turn into large and reliable audience for you.

Building Team Morale

When you’re running a business, or managing a team you’ll soon discover that morale is far more important than you may have thought. It’s hard to quantify, unlike raw productivity, profits or hours worked, but it affects all of those things and more. A well motivated workforce will work harder and better for you and go the extra mile, whether that’s burning midnight oil to bring a project in on time, or reaching new heights of innovation to find ways to do what they do better.


One of the best ways to motivate your team is to simply recognise and acknowledge the work they do. This doesn’t have to be elaborate: a simple thank you for a task done well goes a long way to making an employee feel valued. Making sure you’re acknowledging their contribution to more senior members of staff when you present finished work is another good tactic: there’s nothing more demoralising than having someone else claiming your work, so the reverse motivates and energises people!

Going a bit further after difficult and busy times is another good motivator for people. The office Christmas party is often the light at the end of the tunnel for teams who are stretched to the limit getting all the necessary work done before Christmas. If you’re looking to reward your employees with an event and you’re searching for London venue hire solutions, click here for more information.


Good communication is an underused tool for building team morale. If people don’t know why they’re doing what they’re doing, or can’t see the results, or can but they’re hidden from the rest of the company, motivation leeches away.

After a big project, make sure your team can see the results: break down everyone’s contribution, to show how everyone on the team has fed through into the final result and then, where you can, go into the effect this has had on the company. Finishing on a strong, easily digestible finale line will make sure everyone leave feeling good. Aim for something like “And we’ve saved the company £100,000” or “And that’s doubled our profits!”

It’s as important to spread the good news to other teams. If your team feels like they’re working in a ghetto, fenced off and misunderstood by the rest of the company, it’s not just their motivation that suffers, it harms their ability to work with other teams when they need to. Sending a quick, business-like update to other department heads spreads the good news and makes sure everyone knows they’re working together for the same results!

What You Need in a COO

When you’re the CEO and President of a company it can be difficult to keep complete oversight of everything your business is doing. It’s hard to admit that, especially if you’ve been in charge from day one – the company is your baby, and saying you need help to look after it can be a blow to your esteem. However, it’s only successful CEOs that can accept hard truths like that and take the action they need to so their company can succeed.

The role of a COO (Chief Operating Officer) is difficult to define: they work closely with a CEO, and the role evolves as that relationship evolves, with the COO taking on roles that can best support the CEO. Some COOs deal with the day mundane day to day operating concerns of a business, leaving a CEO free to strategise, while others specialise in technical aspects of the business, and deliver insights to the CEO.

Today, let’s take a look at some of the qualities you need to look for when you’re hiring a COO so you get the best person you need to support your business.

Communication and Diplomacy

Whatever the relationship that develops between the CEO and COO, communication is vital. They are a vital link between the upper echelons of management and the rest of the company, and due to their broad remit may be the most visible member of C-Suite management for the rest of the business’ employees.

This means they need to be an expert communicator: they may have to report in to the CEO with bad news, and it’s vital to be able to present that bad news constructively and work together to turn the ship around, rather than allow it to fester.


Things change for a COO more than most. As well the changes that every young company goes through, their evolving relationship with the CEO and other Executive Officers  will change their own role within the business, and regularly! It’s also not uncommon for a COO’s job to include building a robust support and reporting structure that actually makes them redundant. It’s important to know you have the resilience for this before you begin, otherwise your career will simply build towards a crushing blow.

After a period in decline – with only 36% of Fortune 500 companies using a COO in 2014 – the Chief Operating Officer looks set for a resurgence in 2018. Start ups are getting bigger and more complex, and with volatile markets endangering funding, investing in a more robust support structure for your business is well worth your while.

Looking For Profits With Marijuana Stocks

Going down the road to becoming a day trader can be a significant journey. It is filled with hard work, dedication, intelligent design of your priorities and, when necessary, actual risk taking. Sometimes, risk takers are highly rewarded. Sometimes day traders need to be cowboys. This is why marijuana stocks can be such a vital part of a day trader’s portfolio.

Marijuana stocks are part of the fastest growing sectors in American business today. As more and more states turn to legal marijuana for tax revenue, the opportunity for profits is great. And that means that the chances for traders to get in on a brand new industry is great. The time is now to capitalize on marijuana stocks.

Canadian marijuana stocks could be one of the best places for profit growth in the near term. With legalization in full swing over in the Great North, many companies are taking advantage of the new markets. Aurora Cannabis Inc. is expected to grow quite a bit over the next few years because of its position as a leader in the province of Quebec. The company recently nailed down a cultivation license there, which puts it in a great position.

Canopy Growth Corp. is benefitting from Canadian tax policy proposals, while it is also seen as a leader in the space for international marijuana sales, as Germany and Spain continue their marches towards legalization. Canopy is well-positioned in those countries and throughout Europe to capitalize on those opportunities.

With Canada set for legalization across the whole country in July, recreational weed companies stand to benefit the most. Potentially because many established recreational marijuana companies could see investments from alcohol concerns that want to get in on the action before legal weed starts eating into beer sales.

When marijuana stocks start hitting this frenzy of growth, you need to be able to take advantage of the coming volatility. The need for day trading skills is high in this coming environment. You need to be able to apply day trading strategies to marijuana stocks much in the same way you would apply these techniques to other companies. The ability to spot stocks about to make big moves before they happen is an essential skill when you are in the day trading market. And you need to be able to apply risk management techniques to your work in the day trading market as you chase after these healthy profits from marijuana stocks.

With the up and down nature of marijuana legalization in the United States, you need to be prepared for a lot of volatility in marijuana stocks of companies based in America. The regulatory environment is uncertain in the best of times and this current Justice Department is likely to make punitive federal drug law enforcement a tool in its arsenal as it looks to distract from presidential investigations and scandal. So the day trader that is looking to make money in this industry is wise to tread lightly and be decisive and quick in their profit-seeking.